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Unlock greater efficiency and effectiveness in your Meta advertising with our cost controlled set up and management. No new ad creative required. Choose from our basic or complete plan to suit your budget.
Receive your welcome package. We'll outline what you can expect working with us, our collaborative workflow, the subsequent steps, and share tips for a successful partnership. This is your guide to understanding our process and how we’ll achieve cheaper cost per purchase for you.
Tell us your current or most recent cost per purchase and your target cost. This vital information sets the stage for the tailored cost controlled advertising campaign.
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Setting the bid: You'll receive our unit economics calculator (Google Sheet) to capture key info relating to your product such as AOV, cost of goods sold and other costs. This crucial step helps us determine the optimal bid for your campaign, ensuring we're aligned with your financial goals from the start.
Account Access: For a deep dive into your advertising efforts, we will request access to your Meta ad account. It's the next step towards personalising your bid strategy.
Analytical Review: We will meticulously review your current and recent cost per purchase data.
Crafting Your Campaign: Drawing on historical data, we pinpoint the ad creative in your ad account that has historically performed best in terms of purchase volume. We will use this existing ad creative to build your cost controlled campaign.
Audience Optimisation: We will leverage the audiences with the highest purchase data and best engagement, adding it into a new, finely-tuned campaign set up with your optimised cost controlled bid. This campaign is strategically bid to meet your desired cost goals.
Insights and Guidance: After two weeks of launch, you'll receive your first concise PDF report from your dedicated Meta Ads Specialist detailing the progress and results of your cost-controlled campaign. If you choose our complete plan, you will benefit from both weekly and monthly reporting as well as on-going campaign launches for promos, tests and retargeting.
Quick and easy to get started. No contracts or minimum length commitments. Cancel or pause at any time.
Got questions? Contact us hello@bridledsocial.com
This women's Fashion brand in the US used our complete plan to scale revenue profitably. Using Cost Controls and Bid Cap advertising, we were able to rapidly grow their monthly revenue from $93k to over $300k at a 3.5 ROAS. This was a +230% increase in net revenue on the previous year. In the month that followed, we took the net revenue to $440k for the business with a laser focus on first order profitability.
After a year of struggling to get their cost per purchase low enough to make sense of continued advertising on Meta, this US T-Shirt brand enlisted our help with the basic plan. Following a deep dive into their cost per purchase and unit economics, we built an optimised cost control campaign and significantly reduced their cost per purchase. Their cost per purchase reduced by -81% in 1 month by introducing cost controls and achieved a 3.27 ROAS on the spend.
Yes, our service is suited to established and growing ecommerce brands who are already advertising on Meta (Facebook & Instagram) and generating over $30,000 per month in revenue. Your ad account will need to have good quality ad creatives that have already driven high purchase volume so that they can be utilised in your new cost controlled structure. If your ecommerce business isn’t quite at this level yet, we're not right for you at this time.
The monthly plan is charged at the beginning of the month (Before 5th). This covers the period up to the end of each calendar month. You can pause or cancel your plan at any time.
No, we don’t. Our plans are suited to ecommerce brand owners who are already generating revenue of over $30,000 per month with Meta Ads and have good quality existing or historic ad creatives with strong purchase volume that can be leveraged for our cost control set up and management.
Typically, we have found that within 2-3 weeks, you will begin to see a compelling reduction in cost per purchase. Initially, your assigned Meta Ad specialist may need to adjust bid caps to encourage your campaign to spend if the auction is particularly competitive.
Your ad account is likely using default Meta settings, auto-bidding for highest volume objectives. This means Meta prioritises spending your budget over delivering results at your desirable ROAS and cost per purchase, leading to inefficient spending and wild volatility. Cost controls use a bid cap (max threshold) to determine the most the business is willing to spend to acquire a customer.
"Detail oriented, concerned to understand the situation before suggesting a solution and very effective in laying out the next logical steps in terms of reducing costs of advertising on Meta. A pleasure to work with, would highly recommended."
"Expert, honest and extremely helpful. Gave clear and easy to understand steps on how they will improve my Facebook campaigns. Very genuine and honest - if you need help lowering your cost per purchase, choose these guys"
We understand the unique challenges faced by ecommerce businesses. Our goal is to unlock greater efficiency and effectiveness in your Meta advertising and help you to acquire new customers for less.
Bridled Social was founded by Paid Social Specialist, Lewis Lawson who has over 12 years of Ecommerce experience and has spent the last 8 years driving profitable paid social growth for brands. Our small team of experienced Meta Ads Specialists can help your business to reduce its cost of advertising and scale your revenue profitably.
You can expect reduction in cost per purchase, transparent pricing, and a commitment to maximising your ROAS. Unlock the full potential of your Meta advertising and experience a new level of efficiency and effectiveness that you've never witnessed before.
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