Control your Meta CAC.
Scale your profit.

Step one is all about getting you set up for smooth, no-stress collaboration. You’ll receive your welcome package with a clear breakdown of our process, what to expect, and how we work together asynchronously inside your dedicated Trello board - no meetings required. From there, you’ll share your current cost per purchase (CAC) and target goal so we can build a tailored, cost-controlled ad structure designed to drive more profitable results.

Step two is where we lock in a profit first approach using your real numbers. You’ll fill out our unit economics calculator with details like AOV, cost of goods sold, fees, and shipping so we clearly understand what a profitable sale looks like for you. From there, we set a cost-controlled bid that aligns your ad spend with your margins - helping scale efficiently without sacrificing profit.

To kick off your Meta Ads optimisation, we'll request access to your ad account and conduct a comprehensive 30-day review examining your creative performance, pixel and API health, account structure, budget allocation, and audience targeting. This deep-dive analysis allows us to identify opportunities and build your custom Month 1 action plan. Once complete, we'll organise all tasks and recommendations in your dedicated Trello board, giving you full visibility into what's active, queued, or completed.

Drawing on historical data and persona-led research, we develop a comprehensive creative strategy featuring top-tier ad direction, Andromeda-optimised creatives, and psychology-based concepts tailored to your audience. We craft strategic messaging and visual frameworks while leveraging your best-performing existing assets as a foundation for new high-impact creative. This approach combines proven winners with fresh concepts, all deployed within cost-controlled campaigns designed to meet your target acquisition goals.

We build your Meta campaigns with an optimal structure designed to balance business-as-usual and promotional activity while maximizing efficiency and profitability from day one. Our setup includes smart budget allocation, bid caps aligned with your unit economics, and a cost-controlled framework engineered to drive high purchase volume at your target acquisition cost. This proven campaign architecture ensures first-order profitability while positioning your account for sustainable, scalable growth.

You'll receive comprehensive weekly and monthly performance analysis uploaded directly to your Trello board, including detailed breakdowns of spend, revenue, ROAS, and order volume across all channels. We provide regular ad creative performance rankings to identify your top performers and inform optimization decisions, along with actionable highlights and recommended next steps. This transparent reporting structure ensures you have complete visibility into campaign performance and a clear roadmap for the month ahead.